Google, Yahoo and Bing Real Time Searches with Twitter Data
Finally search engines realized the power of real time web and partnered with twitter to display real time searches.
All major three search engines – Google, Yahoo and Bing are now equipped with real time search integration with data from Twitter and similar sites.
Google launched its real time search last week and it is fully live now. In Google when you search for a hot news topics like Andhra or Telangana you will get a search results with real time updates blended with other results.
This real time results keep on updating and there is pause link in case if you want to pause updating.
Google includes results from Twitter and other partner sites like Facebook, MySpace, FriendFeed, Jaiku and Identi.ca. In addition to that Google also displays data from newly updated web pages.
Displaying a real time result is easy but the main challenge in real time search is picking up the relevant and useful content. Millions of pages are getting updated every minute and most of these pages are either too personal or not good enough to show in search engine result or may not satisfy the visitor.
For eg when you search for "India” in twitter you will get so many tweets with keyword India but they wont fully reflect the actual happenings in India at that moment.
The basic idea of real time search is to display happenings at that moment for that keyword.
In real time search with its own algorithm Google is picking up the most relevant pages from Twitter and newly updates sites.
Yahoo embedded Twitter as a separate tab in the search result with news, photos and videos tabs. When you click on the Twitter tab Yahoo will display some recent and relevant tweets with that keyword.
Microsoft’s Bing created a new section for twitter : http://www.bing.com/twitter with a list of hottest topics on twitter like a tag cloud.
When you search for a keyword in Bing+Twitter, it shows two separate results
* Most recent tweets about that keyword.
* Top links shared in tweets about that keyword.
It is a really tough to sort out the most recent and relevant data from billions of pages available online today but with amazing technological enhancements in both software and hardware we can expect more friendly and useful real time searches in near future as most probably 2010 is going to be year of real Real Time Search.
Related posts: